Strategy is a claim on the future.
I help you back it with data.
Bridging the gap between high-level marketing strategy and technical data execution at scale. Based in Bengaluru, serving global growth teams.
Expertise & Service Areas
I help marketing leaders at mid-to-large international companies build, mature, and automate their growth engines.
Marketing Measurement & Attribution
Solving the 'where should we spend next dollar' problem through MMM, MTA, and full-funnel experimental design. Moving beyond vanity metrics to causal impact.
AI & GenAI Integration
Designing and deploying LLM-driven workflows that automate campaign analytics and enhance customer engagement without technical debt.
Personalization Systems & CRM
Building the algorithmic backbone for customer lifecycle management—propensity models, churn prediction, and uplift modeling for direct impact.
Analytics Strategy & Team Building
Consulting on organizational design for data teams. Mapping technical roadmaps and establishing the governance needed for a data-driven culture.
Selected Impact
Quantified outcomes from leadership roles at Sam's Club, Rocket Mortgage, and AAA Life Insurance.
Incremental Revenue
Generated annually from a custom-built collaborative filtering personalization engine at Sam's Club.
Marketing Spend Optimization
Direct reduction in marketing spend achieved via predictive modeling and budget reallocation strategies at AAA Life.
Direct Profit Swing
Flipped a $200K loss to $200K profit while saving $1M in direct mail spend via uplift modeling.
Campaign Impact Managed
Led measurement for multi-channel campaigns with an estimated annual impact of $100M+ at Rocket Mortgage.
Strategic Leadership,
Empirical Rigor.
With over 12 years in data science—most recently as a Director/Senior Director—I’ve spent my career at the high-stakes intersection of human behavior and predictive modeling.
I founded my independent practice to help companies bridge the gap between their strategic ambitions and their technical reality. I don't just deliver reports; I build the systems that drive measurable growth.
Based in Bengaluru after nearly a decade in the US, I bring a global perspective to international clients seeking senior-tier marketing analytics expertise and AI strategy.
Let’s define
the future.
I am currently accepting inquiries for consulting engagements starting Q3 2026.