Strategy is a claim on the future.
I help you back it with data.
Bridging the gap between high-level marketing strategy and technical data execution at scale, serving global growth teams.
Expertise & Service Areas
I help marketing leaders at mid-to-large international companies build, mature, and automate their growth engines.
Marketing Measurement & Attribution
Solving the 'where should we spend next dollar' problem through MMM, MTA, and full-funnel experimental design. Moving beyond vanity metrics to causal impact.
AI & GenAI Integration
Designing and deploying LLM-driven workflows that automate campaign analytics and enhance customer engagement without technical debt.
Personalization Systems & CRM
Building the algorithmic backbone for customer lifecycle management—propensity models, churn prediction, and uplift modeling for direct impact.
Analytics Strategy & Team Building
Consulting on organizational design for data teams. Mapping technical roadmaps and establishing the governance needed for a data-driven culture.
Selected Impact
Quantified outcomes from leadership roles at Sam's Club, Rocket Mortgage, and AAA Life Insurance.
Incremental Revenue
Generated annually from a custom-built collaborative filtering personalization engine.
Marketing Spend Optimization
Direct reduction in marketing spend achieved via predictive modeling and budget reallocation strategies.
Direct Profit Swing
Flipped a $200K loss to $200K profit while saving $1M in direct mail spend via uplift modeling.
Campaign Impact Managed
Led measurement for multi-channel campaigns with an estimated annual impact of $100M+.
Strategic Leadership,
Empirical Rigor.
With over 12 years in data science—most recently as a Director/Senior Director—I’ve spent my career at the high-stakes intersection of human behavior and predictive modeling.
I founded my independent practice to help companies bridge the gap between their strategic ambitions and their technical reality. I don't just deliver reports; I build the systems that drive measurable growth.
After spending nearly a decade in the US Corporate, I bring a global perspective to international clients seeking senior-tier marketing analytics expertise and AI strategy.
Let’s define
the future.
I am currently accepting inquiries for consulting engagements starting Q3 2026.