Strategy is a claim on the future. I help you back it with data.
I help B2C brands drive measurable customer growth.
I’m Saumya Srivastava, a strategic analytics advisor. I help mid-scale B2C and DTC companies keep customers buying, personalize the right offers, prove which marketing actually worked, and spot which customers are worth betting on.
13+ years leading marketing analytics · $100M+ measurable business impact
Who I Help
You should talk to me if…
You’re spending on acquisition, but you can’t tell which of it actually works.
Retention and churn are moving, and nobody can predict or explain why.
Your “personalization” is the same email with a first name in it.
Your CRM is full of customer data that nobody trusts enough to act on.
I work with B2C companies under 1,000 employees, across the US, Europe, Singapore, UAE, Australia/NZ, and Thailand. You don’t need a data team to start.
Services
Beyond building models and dashboards, I help leaders create the systems, measurement frameworks, and organizational capabilities needed to make data-driven growth repeatable.
2-week diagnostic
Customer Lifecycle Growth
An audit of how you measure and manage acquisition, engagement, retention, and win-backs today — and where the lifecycle is leaking. You get the prioritized quick wins first, then a 90-day roadmap.
For teams spending on growth but unsure what's actually working.
Book an intro call to scope this3 weeks
Personalization & Loyalty
Where personalization will actually pay for you: identifying the right customers and offers, and designing the next-best actions worth building. Includes the data you would need and a 90-day build plan your team can execute.
For teams sitting on customer data they aren't using.
Book an intro call to scope this4-week sprint
Marketing Effectiveness
Holdout and geo-test design, incrementality readouts, and a campaign-testing discipline your team can keep. You get a plain-English view of what actually drove growth — and what it returned.
For teams whose dashboards count wins they would have gotten anyway.
Book an intro call to scope thisOngoing, monthly
Customer Intelligence
Predictive models put to work — propensity, churn, and uplift — so customer and investment decisions get made on evidence. Weekly working sessions, measurement QA, experiment review, and team coaching.
For teams that want a senior analytics brain without hiring one.
Book an intro call to scope thisResults
Results from 13+ years leading marketing analytics.
Incremental Revenue
Generated annually from a custom-built collaborative filtering personalization engine.
Marketing Spend Optimization
Direct reduction in marketing spend achieved via predictive modeling and budget reallocation strategies.
Direct Profit Swing
Flipped a $200K loss to $200K profit while saving $1M in direct mail spend via uplift modeling.
Membership Retention & Growth
Membership retention up 2% and membership growth up 5% year over year, from leading CRM and membership analytics.
Campaign Impact Managed
Led measurement for multi-channel campaigns with an estimated annual impact of $100M+.
MS Business Analytics (U of Minnesota) · BTech Computer Science · 13+ years · $100M+ measurable impact
How working together works
A clear path from first call to lasting capability — no leap of faith required.
Book a 30-minute intro call
We talk about your numbers. No pitch.
Fit check + fixed-scope proposal
Scope, timeline, and price — in writing, within 3 days.
Diagnostic
I dig into your data and how you measure today.
Findings + roadmap
What's broken, what to fix first, and the plan to fix it.
Build the capability
I leave behind the systems, measurement frameworks, and team habits that make data-driven growth repeatable — and stay on as advisor if you want me to.
Strategic Leadership,
Empirical Rigor.
I’m Saumya Srivastava. I founded ASK SAUMYA Consulting in Bengaluru in February 2026, after 13+ years leading marketing analytics and data science teams — most recently as a Director and Senior Director.
I help B2C companies with fewer than 1,000 employees grow the customers they already have: lifecycle growth across acquisition, engagement, retention, and win-backs; personalization that is actually personal; and measurement that proves what worked.
That work has added up to $100M+ in measurable business impact. But the numbers are only half of it — beyond building models and dashboards, I help leaders build the systems, measurement frameworks, and organizational capabilities that make data-driven growth repeatable.
Experience
Education
Insights
Writing on customer growth, measurement, and personalization — for leaders at smaller B2C brands.
Should You Segment by Lifecycle Stage? Yes — But Each Stage Has a Different Job
I once sat in front of a slide that looked like good work. It showed our customers split into neat stages: new, active, slipping, lapsed.
What Is a Good Churn Rate for Ecommerce? Wrong First Question. Your Churn Number Is a Definition, Not a Fact.
I sat in a meeting once where two teams argued about churn for the better part of an hour. The email team said lapsed meant no purchase in 90 days. The paid media team said 30 days. They were counting different people and calling them by the same name.
Your AI-Adjusted Price Just Churned a Five-Year Customer: The Trust Cost of Algorithmic Pricing
Members who paid the full price found out a neighbor got 20% off, and they weren't angry about the money. They were angry about the difference.
Common Questions
We don't have a data team — can you still help?
Yes — that's the normal case for companies this size. We start with the data and reports you already have, and build from there. You don't need to hire anyone first.
Do you implement, or only advise?
Both. Every engagement starts with a diagnostic and a roadmap. From there, I can help your team execute, or stay on as a monthly advisor while they do — whichever fits how you work.
How is this different from our agency's reporting?
Your agency reports what happened. I measure what caused it — using incrementality tests and holdouts — and what you should do next. It's the difference between a scoreboard and a decision.
What do you need from us to start?
Three things: a 30-minute intro call, access to your existing reports and data, and one person on your side who can make decisions.
We're not in the US — how do we work together?
Everything is remote-first. I work with teams across the US, Europe, Singapore, UAE, Australia/NZ, and Thailand, and we schedule calls at times that work on both sides.
How much does it cost?
Every engagement is fixed-scope, so there are no open-ended hours. After the intro call, you get the scope and the price in writing before anything starts. Contact for pricing.
Book a 30-minute intro call
Pick a time that works for you. No pitch — we’ll talk about what’s actually going on in your numbers.
Prefer to open the booking page directly? cal.com/asksaumya/intro-call
Let’s talk about
your growth numbers.
30 minutes, no pitch. If we’re not a fit, I’ll tell you.